top of page

Professional Background

I’m a 30-year veteran marketer who helps companies increase revenue and market value by successfully bringing products and services to market, capturing mindshare, building pipelines, boosting sales teams, and gaining loyal customers and advocates. 


My work is award-winning, including a Gold Stevie™ Award for “Female Executive of the Year" from the American Business Association, and dozens of industry awards earned for the products I brought to market.

Carla Fitzgerald Marketing

As a former CMO, I’ve overseen all marketing functions, including corporate, product, digital, content, and field marketing. I’ve also led product management, business development, sales enablement, technical writing, and investor relations functions.


  • Go-to-Market Strategy

  • Positioning & Messaging

  • Product Marketing

  • Thought Leadership

  • Demand Generation

  • Digital Marketing

  • Omnichannel Campaigns

  • Account-based Marketing (ABM)

  • Sales Enablement

  • Business/Lead Development

  • Customer Retention/Upsell

  • Funnel Metrics & KPIs

  • Team/Leadership Development

  • Presentations & Speaker Training

I’ve helped launch, grow, and turn around companies across a wide range of industries, of various stages and sizes, including public and private, startup and global, selling to Enterprise and SMB markets through direct and indirect sales channels.


Prior to becoming a marketer, I held roles early in my career as a systems engineer, product manager, business development manager, and vice president of field engineering.  In these roles, I worked side-by-side with sales and service teams, helping customers understand, evaluate, purchase, implement, and use complex technology solutions. 

These roles influenced my approach to marketing, conditioning me to look at things through the customer’s eyes, ask a lot of questions, and understand problems before offering solutions.  It also taught me that simple is better than clever, and building trust is more important than building the best product.

Beyond the workplace

I earned my Bachelor of Arts degree, cum laude, from Claremont McKenna College, with a dual major in Economics and Computer Studies.

I enjoy yoga, hiking, and running on the beach, especially with a great audio book or podcast playing.  I’m a podcast and Audible junkie, and can’t get enough TED Talks.

My husband and I have been blessed with three amazing kids, two precious Wheaten Terriers, and very large extended families across the Southwest and New England.

As the youngest of seven kids, I’m an extreme extrovert (obviously), an Enneagram “7”, a True Colors “Orange”, a 16Personalities “Campaigner”, and a “Persuader” on The Predictive Index.  Basically, I love people and can find the fun in any gathering!

bottom of page