TECHNOLOGIES:
Wireless (8 years): Cellular/WiFi Network Connectivity, Telematics, Voice/Data Services, Location-based Marketing, Family Safety
SaaS (4 years): Fleet/Asset Tracking, Risk Management, Digital/Search Marketing
Enterprise Software (14 years): Governance, Risk & Compliance (GRC), Network & Systems Management (NSM), Mobile Device Management (MDM), Web Content Management
Mobile Apps (8 years): Vehicle/Asset Tracking, Voice/Avatar Messaging, Hotspot Management
E-Commerce (2 years): Graphics/Animation and Productivity Software
Hardware (3 years): GPS Tracking Devices and Sensors
INDUSTRIES/MARKETS:
Automotive, Transportation, Telecom, Enterprise IT, SMB Service Industries,
Graphic Design/Arts/Entertainment (Consumer), Food/Grocery
COMPANIES:
Funding: Public, Private (Angel/VC/PE), IPO
Stage: Startup, High Growth, Mature (30+ years)
Revenue: $10M - $1B
Size: 20 – 10,000+ employees
Regions: N. America, S. America, Europe, Asia
ROLES:
Chief Marketing Officer, VP of Marketing, VP of Business Development, VP of Field Engineering, Product Manager, Systems Engineer, Tech Support Analyst
MARTECH:
HubSpot, Marketo, Pardot, Eloqua, Salesforce, NetSuite, Insight Squared, Channeltivity, Google Analytics, VisitorTrack, Meltwater, Brandfolder, Asana, Roadmunk, Sharepoint, Dropbox
CAREER HIGHLIGHTS:
Spireon
Irvine, CA
Vehicle telematics solutions for automotive and transportation industries, offering SaaS IoT platform, telematics devices and mobile applications to SMB and enterprise customers.
March 2011 - October 2016
CHIEF MARKETING OFFICER
Smith Micro Software
Aliso Viejo, CA
Public software company providing wireless and mobility solutions for network operators, mobile device manufacturers and enterprises. Also offering graphic design software direct to consumers via ecommerce platform.
July 2010 - February 2011
VICE PRESIDENT MARKETING
WebVisible
Search marketing platform and professional services for SMB market.
January 2008 - July 2010
VP BUSINESS DEVELOPMENT
Fitzgerald Consulting
Orange County, CA.
Founded by executives of Golden Spoon Franchises, Evolution Food Company provides rich, indulgent frozen yogurt and other dairy products through a variety of channels, including grocery, food service, convenience stores and big-box retailers.
October 2005 - December 2007
VP BUSINESS DEVELOPMENT
Logical Apps
Orange County, CA.
Founded by executives of Golden Spoon Franchises, Evolution Food Company provides rich, indulgent frozen yogurt and other dairy products through a variety of channels, including grocery, food service, convenience stores and big-box retailers.
April 2003 - December 2005
VP BUSINESS DEVELOPMENT
Bitfone Corporation
Orange County, CA.
Founded by executives of Golden Spoon Franchises, Evolution Food Company provides rich, indulgent frozen yogurt and other dairy products through a variety of channels, including grocery, food service, convenience stores and big-box retailers.
Request a detailed resume HERE
SPIREON
Automotive Telematics IoT Platform, SaaS, Hardware, Mobile Apps for Consumer and Commercial Vehicles (B2B, B2B2C);
Acquired by Greenbriar Private Equity
Chief Marketing Officer
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Received Gold Stevie® Award for “Female Executive of the Year” by American Business Association
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Drove 4X increase in web traffic, 2X increase in media coverage, and won 18 awards in 2 years for thought leadership and demand generation programs promoting new “vehicle intelligence” vision and solutions to transportation and automotive industries
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Increased lead flow by 3X using integrated demand gen programs, including ABM, digital and direct marketing tactics, growing enterprise revenues by 28%, channel sales by 50%, and SMB average order size by 14%
SMITH MICRO SOFTWARE
Wireless/Mobile Software for Mobile Network Operators and Enterprises (B2B, B2B2C) and Graphics Software for Consumers (B2C)
NYSE: SMSI
Chief Marketing Officer
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Generated over $20M pipeline with leading global wireless network operators new products launched in Wi-Fi offload, hotspot management, mobile messaging, and location-based marketing
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Grew e-Commerce revenues by 25% over a 2-year period by using social media, scholarship programs, contests and community building among professional and amateur artists
WEBVISIBLE
Search Marketing SaaS Platform for
Small Businesses (B2B)
Vice President Marketing
-
Increased lead flow by 4X via custom web-scraping lead gen program for SMB service businesses, deploying Pardot marketing automation, and creating “shark tank” lead process for outbound call centers
LOGICAL APPS
Governance, Risk & Compliance Software/Services for Finance/Audit (B2B); Acquired by Oracle
Vice President Of Marketing
-
Increased web traffic by 2X and grew revenues by 20% through solution rebrand/repackaging and multi-channel demand generation campaign targeting CFOs and Chief Audit Officers, leading to successful exit
BITFONE CORPORATION
Mobile Device Management Software for Mobile Device Manufacturers and Wireless Network Operators (B2B); Acquired by HP
Vice President Of Marketing
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Defined and dominated new Firmware Over-the-Air (FOTA) category via strategic PR and Thought Leadership initiatives
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Created new industry forum (OTAFF) with 35 global members, establishing new wireless industry standard (FUMO)
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Generated several multi-million-dollar opportunities, leading to $37M in VC investments and highly profitable acquisition by HP
QUEST SOFTWARE
Application & Systems Management Software and Services for Enterprises (B2B);
IPO - NASDAQ: QSFT
Vice President Of Marketing
-
Hired to lead marketing strategy during highly successful IPO in 1999
-
Built first corporate sales training program for 200 sales reps, and first customer advocacy program generating 30 executive-level testimonials and a reference database of 600 customers
COMPUTER ASSOCIATES
Systems & Network Management Software
and Services for Enterprises (B2B); NYSE:CA
Vice President Of Marketing
-
Launched Unicenter TNG product globally, generating revenues of $100M in first year