TECHNOLOGIES:

Wireless (8 years):  Cellular/WiFi Network Connectivity, Telematics, Voice/Data Services, Location-based Marketing, Family Safety

SaaS (4 years): Fleet/Asset Tracking, Risk Management, Digital/Search Marketing

Enterprise Software (14 years):  Governance, Risk & Compliance (GRC), Network & Systems Management (NSM), Mobile Device Management (MDM), Web Content Management

Mobile Apps (8 years): Vehicle/Asset Tracking, Voice/Avatar Messaging, Hotspot Management

E-Commerce (2 years):  Graphics/Animation and Productivity Software

Hardware (3 years): GPS Tracking Devices and Sensors

INDUSTRIES/MARKETS:

Automotive, Transportation, Telecom, Enterprise IT, SMB Service Industries,

Graphic Design/Arts/Entertainment (Consumer), Food/Grocery

COMPANIES:

Funding: Public, Private (Angel/VC/PE), IPO

Stage: Startup, High Growth, Mature (30+ years)

Revenue:  $10M - $1B

Size:  20 – 10,000+ employees

Regions: N. America, S. America, Europe, Asia

ROLES:

Chief Marketing Officer, VP of Marketing, VP of Business Development, VP of Field Engineering, Product Manager, Systems Engineer, Tech Support Analyst

MARTECH:

HubSpot, Marketo, Pardot, Eloqua, Salesforce, NetSuite, Insight Squared, Channeltivity, Google Analytics, VisitorTrack, Meltwater, Brandfolder, Asana, Roadmunk, Sharepoint, Dropbox

CAREER HIGHLIGHTS:
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Spireon

Irvine, CA

Vehicle telematics solutions for automotive and transportation industries, offering SaaS IoT platform, telematics devices and mobile applications to SMB and enterprise customers.

March 2011 - October 2016

CHIEF MARKETING OFFICER

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Smith Micro Software

Aliso Viejo, CA

Public software company providing wireless and mobility solutions for network operators, mobile device manufacturers and enterprises. Also offering graphic design software direct to consumers via ecommerce platform.

July 2010 - February 2011

VICE PRESIDENT MARKETING

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WebVisible

Search marketing platform and professional services for SMB market.

January 2008  -  July 2010

VP BUSINESS DEVELOPMENT

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Fitzgerald Consulting

Orange County, CA.

Founded by executives of Golden Spoon Franchises, Evolution Food Company provides rich, indulgent frozen yogurt and other dairy products through a variety of channels, including grocery, food service, convenience stores and big-box retailers.

October 2005 - December 2007

VP BUSINESS DEVELOPMENT

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Logical Apps

Orange County, CA.

Founded by executives of Golden Spoon Franchises, Evolution Food Company provides rich, indulgent frozen yogurt and other dairy products through a variety of channels, including grocery, food service, convenience stores and big-box retailers.

April 2003  -  December 2005

VP BUSINESS DEVELOPMENT

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Bitfone Corporation

Orange County, CA.

Founded by executives of Golden Spoon Franchises, Evolution Food Company provides rich, indulgent frozen yogurt and other dairy products through a variety of channels, including grocery, food service, convenience stores and big-box retailers.

Request a detailed resume HERE

SPIREON

Automotive Telematics IoT Platform, SaaS, Hardware, Mobile Apps for Consumer and Commercial Vehicles (B2B, B2B2C);

Acquired by Greenbriar Private Equity

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Chief Marketing Officer

  • Received Gold Stevie® Award for “Female Executive of the Year” by American Business Association

  • Drove 4X increase in web traffic, 2X increase in media coverage, and won 18 awards in 2 years for thought leadership and demand generation programs promoting new “vehicle intelligence” vision and solutions to transportation and automotive industries

  • Increased lead flow by 3X using integrated demand gen programs, including ABM, digital and direct marketing tactics, growing enterprise revenues by 28%, channel sales by 50%, and SMB average order size by 14%

SMITH MICRO SOFTWARE

Wireless/Mobile Software for Mobile Network Operators and Enterprises (B2B, B2B2C) and Graphics Software for Consumers (B2C)
NYSE: SMSI

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Chief Marketing Officer

  • Generated over $20M pipeline with leading global wireless network operators new products launched in Wi-Fi offload, hotspot management, mobile messaging, and location-based marketing

  • Grew e-Commerce revenues by 25% over a 2-year period by using social media, scholarship programs, contests and community building among professional and amateur artists

WEBVISIBLE
Search Marketing SaaS Platform for
Small Businesses (B2B)
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Vice President Marketing

  • Increased lead flow by 4X via custom web-scraping lead gen program for SMB service businesses, deploying Pardot marketing automation, and creating “shark tank” lead process for outbound call centers

LOGICAL APPS
Governance, Risk & Compliance Software/Services for Finance/Audit (B2B); Acquired by Oracle
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Vice President Of Marketing

  • Increased web traffic by 2X and grew revenues by 20% through solution rebrand/repackaging and multi-channel demand generation campaign targeting CFOs and Chief Audit Officers, leading to successful exit

BITFONE CORPORATION
Mobile Device Management Software for Mobile Device Manufacturers and Wireless Network Operators (B2B); Acquired by HP
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Vice President Of Marketing

  • Defined and dominated new Firmware Over-the-Air (FOTA) category via strategic PR and Thought Leadership initiatives

  • Created new industry forum (OTAFF) with 35 global members, establishing new wireless industry standard (FUMO)

  • Generated several multi-million-dollar opportunities, leading to $37M in VC investments and highly profitable acquisition by HP

QUEST SOFTWARE
Application & Systems Management Software and Services for Enterprises (B2B);
IPO - NASDAQ: QSFT
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Vice President Of Marketing

  • Hired to lead marketing strategy during highly successful IPO in 1999

  • Built first corporate sales training program for 200 sales reps, and first customer advocacy program generating 30 executive-level testimonials and a reference database of 600 customers

COMPUTER ASSOCIATES
Systems & Network Management Software
and Services for Enterprises (B2B); NYSE:CA
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Vice President Of Marketing

  • Launched Unicenter TNG product globally, generating revenues of $100M in first year