Create a marketing strategy and plan aligned to business objectives
Communicate your vision
and value proposition
clearly and effectively
Bring new products, brands
or websites to market
with speed and impact
Build a results-driven team guided by goals, full funnel metrics, and KPIs
Identify and target the right audiences with the right content & offers
Implement tools, training & processes to enable sales
and maximize conversion
Engage and nurture customers to increase loyalty & lifetime value
Design efficient campaigns that drive awareness
and qualified leads
Turn customers, partners, investors, media &
influencers into fans
With 30+ years of business marketing success and C-Suite experience to draw on, I work
with start-up, emerging, scaling, and struggling companies to create or elevate:
Fractional CMO Support
Give your team the expert guidance, hands-on assistance, and leadership they need – when they need it – in a more cost-effective model than hiring. As a part-time member of your executive team, I ensure marketing is focused on the right priorities, executing masterfully, resourced efficiently, and continuously stretching and improving to achieve your short- and long-term goals.
Marketing Program Audit
Uncover gaps and opportunities in your go-to-market strategy, planning process, campaign approach, program management, performance metrics, and budget allocation to maximize marketing ROI.
Strategic Marketing Plan
Apply detailed analysis, best practices, and creative approaches to build a marketing strategy and plan that supports and drives to your business goals. Includes market assessment, competitive positioning, core messaging, key objectives, prioritized initiatives, schedules, resources, budget, and success measures.
Team Recalibration & Coaching
Assess individual skills, clarify roles, set performance goals, and define growth plans to improve productivity and create a culture of excellence. Guide mid-level managers and directors to develop the strategic thinking, planning, budgeting, performance evaluation, and leadership skills to improve team effectiveness while preparing to scale for the future.
Guide, offload, or accelerate strategic initiatives that require executive-level insights and experience to ensure success. Examples include:
New Product or Market Launch
Company or Portfolio Rebrand
New Website Launch
Thought Leadership Strategy
Customer Lifecycle Marketing
Customer Advisory Board
User or Partner Conference
Sales or Company Kickoff Event
Executive Presentations and Speaker Training
Marketing Performance and Funnel Reporting
Contact me to discuss these or other customized marketing engagements.