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Carla Fitzgerald Marketing


Create a marketing strategy and plan aligned to business objectives

Communicate your vision
and value proposition
clearly and effectively


Carla Fitzgerald Marketing


Bring new products, brands

or websites to market

with speed and impact

Carla Fitzgerald Marketing


Build a results-driven team guided by goals, full funnel metrics, and KPIs

Identify and target the right audiences with the right content & offers


Carla Fitzgerald Marketing
Carla Fitzgerald Marketing


Implement tools, training & processes to enable sales
and maximize conversion

Carla Fitzgerald Marketing


Engage and nurture customers to increase loyalty & lifetime value

Carla Fitzgerald Marketing


Design efficient campaigns that drive awareness
and qualified leads



Turn customers, partners, investors, media &
influencers into fans

With 30+ years of business marketing success and C-Suite experience to draw on, I work
with start-up, emerging, scaling, and
struggling companies to create or elevate:


Fractional CMO Support

Give your team the expert guidance, hands-on assistance, and leadership they need – when they need it – in a more cost-effective model than hiring.  As a part-time member of your executive team, I ensure marketing is focused on the right priorities, executing masterfully, resourced efficiently, and continuously stretching and improving to achieve your short- and long-term goals. 

Marketing Program Audit 

Uncover gaps and opportunities in your go-to-market strategy, planning process, campaign approach, program management, performance metrics, and budget allocation to maximize marketing ROI. 

Strategic Marketing Plan

Apply detailed analysis, best practices, and creative approaches to build a marketing strategy and plan that supports and drives to your business goals.  Includes market assessment, competitive positioning, core messaging, key objectives, prioritized initiatives, schedules, resources, budget, and success measures.


Team Recalibration & Coaching

Assess individual skills, clarify roles, set performance goals, and define growth plans to improve productivity and create a culture of excellence.  Guide mid-level managers and directors to develop the strategic thinking, planning, budgeting, performance evaluation, and leadership skills to improve team effectiveness while preparing to scale for the future.

Strategic Projects

Guide, offload, or accelerate strategic initiatives that require executive-level insights and experience to ensure success. Examples include:


  • New Product or Market Launch

  • Company or Portfolio Rebrand

  • New Website Launch

  • Thought Leadership Strategy

  • Customer Lifecycle Marketing

  • Customer Advisory Board

  • User or Partner Conference

  • Sales or Company Kickoff Event

  • Executive Presentations and Speaker Training

  • Marketing Performance and Funnel Reporting

Contact me to discuss these or other customized marketing engagements.

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