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With 30+ years of business marketing success and C-Suite experience

to draw on, I work with start-up, emerging, scaling, and

struggling companies to create or elevate:

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STRATEGY

Create a marketing

strategy and plan aligned

to business objectives

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LEADS

Design efficient campaigns

that drive awareness

and qualified leads

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LAUNCH

Bring new products, brands

or websites to market with

speed and impact

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MESSAGING

Communicate your vision and

value proposition clearly

and effectively

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CONVERSION

Implement tools, training & processes  to enable sales

and maximize conversion

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ADVOCACY

Turn customers, partners, investors, media & influencers into fans

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TARGETING

Identify and target the right audiences with the right

content & offers

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RETENTION

Engage and nurture customers

to increase loyalty

& lifetime value

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PERFORMANCE

Build a results-driven team

guided by goals, full funnel

metrics, and KPIs

If you face these marketing challenges …

 

  • Difficulty communicating your vision, value, or differentiation

  • Missing or ineffective marketing strategy and plan

  • No traction with target accounts or new markets

  • No visibility to lead status or funnel conversion metrics

  • Talented but inexperienced and exhausted marketing staff

  • Misalignment or friction between marketing, sales, and product teams

  • No insight into which programs or budget dollars yield the best results

  • Lack of confidence in marketing’s contribution to revenue, retention, and other business goals

 

You’ve come to the right place.

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CONSULTING SERVICES

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Marketing Program Audit 

Uncover gaps and opportunities in your go-to-market strategy, planning process, campaign approach, program management, performance metrics, and budget allocation to maximize marketing ROI. 

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Strategic Marketing Plan

Apply detailed analysis, best practices, and creative approaches to build a marketing strategy and plan that supports and drives to your business goals.  Includes market assessment, competitive positioning, core messaging, key objectives, prioritized initiatives, schedules, resources, budget, and success measures.

 

Team Recalibration & Coaching

Assess individual skills, clarify roles, set performance goals, and define growth plans to improve productivity and create a culture of excellence.  Guide mid-level managers and directors to develop the strategic thinking, planning, budgeting, performance evaluation, and leadership skills to improve team effectiveness while preparing to scale for the future.

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Fractional CMO Support

Give your team the expert guidance, hands-on assistance, and leadership they need – when they need it – in a more cost-effective model than hiring.  As a part-time member of your executive team, I ensure marketing is focused on the right priorities, executing masterfully, resourced efficiently, and continuously stretching and improving to achieve your short- and long-term goals. 

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Strategic Projects

Guide, offload, or accelerate strategic initiatives that require executive-level insights and experience to ensure success. Examples include:

 

  • New Product or Market Launch

  • Company or Portfolio Rebrand

  • New Website Launch

  • Thought Leadership Strategy

  • Customer Lifecycle Marketing

  • Customer Advisory Board

  • User or Partner Conference

  • Sales or Company Kickoff Event

  • Executive Presentations and Speaker Training

  • Marketing Performance and Funnel Reporting

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Contact me to discuss these or other customized marketing engagements.

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