With 30+ years of business marketing success and C-Suite experience
to draw on, I work with start-up, emerging, scaling, and
struggling companies to create or elevate:

STRATEGY
Create a marketing
strategy and plan aligned
to business objectives

LEADS
Design efficient campaigns
that drive awareness
and qualified leads

LAUNCH
Bring new products, brands
or websites to market with
speed and impact

MESSAGING
Communicate your vision and
value proposition clearly
and effectively

CONVERSION
Implement tools, training & processes to enable sales
and maximize conversion

ADVOCACY
Turn customers, partners, investors, media & influencers into fans

TARGETING
Identify and target the right audiences with the right
content & offers

RETENTION
Engage and nurture customers
to increase loyalty
& lifetime value

PERFORMANCE
Build a results-driven team
guided by goals, full funnel
metrics, and KPIs
If you face these marketing challenges …
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Difficulty communicating your vision, value, or differentiation
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Missing or ineffective marketing strategy and plan
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No traction with target accounts or new markets
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No visibility to lead status or funnel conversion metrics
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Talented but inexperienced and exhausted marketing staff
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Misalignment or friction between marketing, sales, and product teams
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No insight into which programs or budget dollars yield the best results
-
Lack of confidence in marketing’s contribution to revenue, retention, and other business goals
You’ve come to the right place.
CONSULTING SERVICES
Marketing Program Audit
Uncover gaps and opportunities in your go-to-market strategy, planning process, campaign approach, program management, performance metrics, and budget allocation to maximize marketing ROI.
Strategic Marketing Plan
Apply detailed analysis, best practices, and creative approaches to build a marketing strategy and plan that supports and drives to your business goals. Includes market assessment, competitive positioning, core messaging, key objectives, prioritized initiatives, schedules, resources, budget, and success measures.
Team Recalibration & Coaching
Assess individual skills, clarify roles, set performance goals, and define growth plans to improve productivity and create a culture of excellence. Guide mid-level managers and directors to develop the strategic thinking, planning, budgeting, performance evaluation, and leadership skills to improve team effectiveness while preparing to scale for the future.
Fractional CMO Support
Give your team the expert guidance, hands-on assistance, and leadership they need – when they need it – in a more cost-effective model than hiring. As a part-time member of your executive team, I ensure marketing is focused on the right priorities, executing masterfully, resourced efficiently, and continuously stretching and improving to achieve your short- and long-term goals.
Strategic Projects
Guide, offload, or accelerate strategic initiatives that require executive-level insights and experience to ensure success. Examples include:
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New Product or Market Launch
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Company or Portfolio Rebrand
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New Website Launch
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Thought Leadership Strategy
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Customer Lifecycle Marketing
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Customer Advisory Board
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User or Partner Conference
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Sales or Company Kickoff Event
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Executive Presentations and Speaker Training
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Marketing Performance and Funnel Reporting
Contact me to discuss these or other customized marketing engagements.